Elliott Davis
8.85
ROAS
$1.3M
in revenue from marketing leads in 3 months
2.42%
Marketing Lead close rate
the challenge
A trusted regional firm competing in a national arena.
1
They had never used paid media to drive business growth
2
Market perception and brand positioning limited differentiation and relevance, making the firm appear smaller and less competitive than it truly was
3
Competing with the Big 4 and other national firms required more sophisticated visibility, messaging clarity, and a scalable brand presence
the philosophy
Flourish as a foundation for sustainable growth.
Guided by the Flourish philosophy, Mass Culture focused on building the systems and structure needed for long-term, healthy growth rather than launching quick-hit campaigns. Paid media would become a new, accountable channel that expanded reach while staying aligned with brand values.
the insight
Elliott Davis did not need a new identity. It needed amplification.
A full analysis revealed that the firm’s core strengths were already powerful. Their reputation, legacy, and client relationships gave them what many national firms lacked: trust with a human touch. With the right performance strategy, Elliott Davis could modernize how it communicated that value and scale growth in a way that preserved the personal, community-centered identity that made the firm distinct.
the strategy
Building Elliott Davis’s first paid media growth engine.
Mass Culture partnered with Brains to design, launch, and scale a paid media model built for profitability, clarity, and long-term expansion.
A Profitable and Scalable Paid Media Framework
The Firm’s First Paid Media Campaigns
Continuous Optimization and Expansion
Strengthened Brand Storytelling
the results
Paid media became a profitable engine of modern growth.
The partnership unlocked a step-change in how Elliott Davis shows up in the market.
The summary
Elliott Davis now competes head-to-head with national players, supported by a scalable performance model that reflects who they have always been: a firm with the talent, capability, and reputation to stand among the leaders of the industry.
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