Neuro
+77%
YoY revenue growth
+54%
YoY increase in orders
+108%
ROAS increase for core products
the challenge
Strong product demand without a scalable performance foundation.
1
Inefficient media performance that made scaling unprofitable.
2
Heavily segmented Meta and Google campaigns that restricted algorithm learning.
3
Growth was dependent on isolated viral moments rather than repeatable acquisition.
4
Limited ability to scale beyond a single platform while preparing for retail expansion.
the philosophy
Build a foundation for sustainable omnichannel growth.
By unifying creative, strategy, and performance across DTC and retail, Tonies could scale efficiently across every customer touchpoint.
our philosophy
the insight
Performance Was Being Limited by Structure, Not Demand.
Mass Culture identified that Neuro’s challenge was not audience interest or creative resonance, but the way campaigns were architected. Media was segmented by creative and audience, preventing platforms from finding high-intent customers efficiently. By restructuring campaigns around signal-rich systems like Advantage+ and Performance Max, Neuro could unlock platform learning, reduce waste, and turn awareness into profitable, repeatable growth across channels.
the solution
A Rebuilt Performance Engine Designed for Scale
Mass Culture restructured Neuro’s media ecosystem from the ground up to prioritize efficiency, learning, and profitable expansion.
Media Architecture and Optimization
Scalable Customer Acquisition
Omnichannel Expansion and Growth Readiness
the results
From Unprofitable Spend to Scalable, Omnichannel Growth
The rebuilt performance system delivered dramatic gains across efficiency, revenue, and channel expansion.
Prev
Year
Year
+77%
YoY revenue growth
Prev
Year
Year
+54%
YoY increase in orders
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Year
Year
+108%
ROAS improvement for core products
+170%
Google growth
+378%
Facebook growth
+236%
Instagram growth
+140%
Snap growth
The summary
Neuro emerged with a fundamentally stronger growth engine, transforming fragmented, unprofitable spend into a scalable system capable of supporting continued expansion and retail ambition.
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